Quantive Advises Trueform Concrete on Sale

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Quantive is pleased to announce the successful sale of Trueform Concrete to Revolution Brands. Quantive active as exclusive advisor to the seller.

Located in Wharton, NJ, Trueform Concrete serves architects, designers, and consumers with artisanal-quality concrete furnishings, surfaces, and bespoke products. Trueform creates concrete sinks & vanities, countertops, tables, and wall panels for hospitality, corporate, retail, and high-end residential settings. Trueform’s sister company, Blendhouse, serves the concrete fabricator community with unique materials for custom casting.

“We are very pleased to join Renovation Brands,” said Dave and Nicole Grech, founders of Trueform Concrete and Blendhouse. “We believe that we have found the right partner to help us grow,” they continued.

“We are thrilled to welcome the talented artisans at Trueform Concrete and Blendhouse to Renovation Brands,” said Marc Sieger, CEO of Renovation Brands. “Dave and Nicole Grech have built an exceptional business and a loyal following among many leading architects and designers,” Sieger continued.

With a new business acquisition comes new talent and growth to the Renovation Brands team. “I am also pleased to welcome Andrew Lippman to Renovation Brands as General Manager and Brand Leader for this important acquisition. We will undoubtedly benefit from his industry expertise,” said Sieger. The Renovation Brands, Trueform Concrete, and Blendhouse teams will begin integrating immediately following the acquisition. “I look forward to joining forces with Renovation Brands to grow the Trueform Concrete and Blendhouse businesses,” said Andrew Lippman.

About Renovation Brands:

Renovation Brands is the parent company of multiple fast-growing home improvement product brands serving both residential and commercial customers in the renovation space. With a distinct focus and competence in the digital space, Renovation Brands is owned by Digital Fuel Capital, a leader in investing in internet retail and digital marketing technology and services.

Renovation Brands is currently comprised of multiple specialty eCommerce brands including American Tin Ceilings, Reggio Register, Electric Fireplaces Direct, Mantels Direct, Electric Fireplaces Canada, Baseboarders, RTA Cabinet Store, and DecorPlanet.com.
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