DAU / MAU
DAU / MAU dau/mau ratio is a metric that measures the engagement of users in a software product by comparing daily active users to monthly active users.
It provides insights into how consistently users interact with a product over time.
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How DAU / MAU Works
The DAU/MAU ratio is a critical engagement metric for technology companies, revealing how frequently users interact with a product. By calculating the percentage of monthly users who engage daily, companies can assess the stickiness and value of their product.
Different product categories have varying benchmark expectations. Consumer-facing apps like social media platforms aim for high ratios (50%+), while enterprise software might consider 10-20% as acceptable depending on the use case.
Investors and founders use this metric to evaluate product-market fit, potential for organic growth, and likelihood of user retention. A high ratio suggests users find consistent value in the product.
Key Points
- •Measures user engagement frequency
- •Varies by product type and industry
- •Indicates product-market fit
- •Important for investor evaluations
- •Reflects potential user retention
Frequently Asked Questions
Related M&A Concepts
User Engagement
Measure of user interaction and involvement with a product
Learn moreUser Retention
Ability to keep users coming back to a product over time
Learn moreProduct Metrics
Key performance indicators used to evaluate product success
Learn moreUser Activation
Process of converting sign-ups into active, engaged users
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