Transaction Details
Vienna, VA — Quantive is pleased to announce that it served as the exclusive financial advisor to WebFirst, a leading digital marketing agency, on its strategic sale to Redhawk Communications, a national provider of integrated marketing and communications services.
Founded in 2012, WebFirst built a reputation as a premier digital marketing partner for mid-market B2B companies, offering comprehensive services including search engine optimization, paid media management, content marketing, and marketing automation implementation. The company's data-driven approach and focus on measurable ROI helped clients across technology, professional services, and healthcare sectors achieve significant growth.
Strategic Rationale
The transaction represents a compelling strategic fit for both parties. For Redhawk, the acquisition expands their digital capabilities and adds a team of experienced digital marketing professionals to complement their traditional communications offerings. For WebFirst's founder and team, the partnership provides access to Redhawk's national client base, expanded resources, and opportunities for continued growth.
“Quantive understood our business, our goals, and what we were looking for in a partner. They ran a process that attracted the right buyers and ultimately found us a perfect fit with Redhawk.”
Transaction Highlights
- Competitive process with multiple strategic and financial bidders
- Valuation exceeded seller expectations based on strong recurring revenue profile
- Transaction structure optimized for tax efficiency and founder liquidity
- Key employees retained with meaningful equity participation in combined entity
- 60-day timeline from LOI to close
About the Parties
WebFirst is a digital marketing agency serving B2B companies with comprehensive digital marketing services including SEO, paid media, content marketing, and marketing technology implementation. The company is headquartered in the Washington, D.C. metropolitan area.
Redhawk Communications is a national integrated marketing and communications firm providing strategic communications, public relations, digital marketing, and creative services to clients across multiple industries. Redhawk is backed by a leading middle-market private equity firm.