Congrat’s to our own Jessica Timmerman on her recent publication in Banking.com.
We spend a lot of time thinking and talking (and implementing) how to best communicate with our COI’s and clients. Jessica’s brings up some great points here: there’s no one-size-fits-all approach when communicating across age groups. Targeting your message improves reception. Do that we’ll and you can transfer those skills to increased response rates and increased value.