Earlier this month my esteemed colleague Jessica Timmerman took a lighthearted stab at what the value of Starbucks’ Pumpkin Spiced Latte is worth. The short answer $1.9 billion dollars. (Holy cow, right??)
But in the world of business valuation we are constantly comparing one thing with another in order to ascertain value. But the PSL is a pretty darn unique item. Since we haven’t yet worked out the value of the McRib, we’re going to focus on some random Really Valuable Things that we can compare to the PSL. Because why not?